Choosing the right face cleanser is one of the most important steps in building a skincare routine. Cleansing removes makeup, sunscreen, dirt, excess oil, and pollution but the wrong formula can leave your skin feeling tight, irritated, or even cause breakouts. The key? Matching your cleanser to your skin type. You should cleanse your face once or twice daily , depending on your skin type and lifestyle. Most people benefit from washing once in the evening to remove makeup, s